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Twitter has exploded in popularity over the last year. I know I was a little late to the game and considering I’ve sent out 2,145 updates since joining, it pales in comparison to some of the heavy twitterites (i just made up that word) out there.

I created my twitter account to communicate ideas that don’t warrant their own full post. I work full time for a bank and don’t always have time to write a full blown post about some of my ideas, especially stock trades which happen frequently.

To that end, I have a couple hundred followers as you can see by my widget in the sidebar. However, I don’t follow every single one of my followers. There are several reasons for this.

1. I believe there is a limit to the amount of information you can digest from a single source in any given day.
2. Not everyone has something interesting to say, or their tweets are so infrequent it wouldn’t matter if you followed them or not.
3. I don’t believe in automatic reciprocal following. See my first point as to why.

Taking these points into consideration, I still find it difficult to follow the 100 or so tweeps that I follow now. My basic criteria for following someone is this:

• Do they have something interesting to say that meshes with my own interests
• Are they business/career oriented in my same profession
• Are they friend/family/Coworker
• Do they regularly tweet links I find interesting/useful

With these basic guidelines, you can see why I can’t/won’t follow everyone that follows me. Don’t take it personally, I always try to check out who the new followers are and if you meet my criteria above you’ll get a new follow from me, otherwise just realize that it’s nearly impossible to keep up with a half dozen conversations let alone hundreds or thousands.

Also realize that my tweets primarily revolve around stocks, investments and bussinesses that I am involved with. I truly think it is a great way to get word out about something new to as many people as possible that you might otherwise not reach. This is because of the power of hashtags and the twitter search engine. In fact, Twitter has gone a step above and beyond and put on your home page, topics that are most being talked about so you can get in on the conversation from right there.

So next time you are feeling bad about unfollowing someone, just remember they are probably using their own criteria for following just as you do.