Aug 08
30
Facebook Advertising Statistics
This week I wrote about advertising on Facebook as a way of making money through affiliate marketing. The ad system on Facebook is really easy to use but after a week of trying several different products I have come to the conclusion that it’s not really the best place to advertise unless you have a huge budget.
Below are my statistics for a 7 day campaign of several products. The resulting sales totalled just over $12 which is just totally pathetic.
As you can see I had 420,908 impressions and only 251 clicks which cost me a total of $126.73. Again, this only resulted in two sales. You can also see that Facebook has a very high CPC compared to other advertising programs like Miva or Adwords.
Even following strict rules including negative qualifiers to try and weed out curious clickers, some of these cost me a lot of money for no reward.
So although I think you can still use Facebook for a CPC campaign, finding the perfect niche product and maximizing your return from these campaigns is going to be difficult at best.
Anyone else have a better experience with Facebook? I’d like to hear what worked for you and what didn’t. Next month i’ll be working on some more campaigns to see if I have better luck using Adwords.
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