This week I wrote about advertising on Facebook as a way of making money through affiliate marketing. The ad system on Facebook is really easy to use but after a week of trying several different products I have come to the conclusion that it’s not really the best place to advertise unless you have a huge budget.
Below are my statistics for a 7 day campaign of several products. The resulting sales totalled just over $12 which is just totally pathetic.
As you can see I had 420,908 impressions and only 251 clicks which cost me a total of $126.73. Again, this only resulted in two sales. You can also see that Facebook has a very high CPC compared to other advertising programs like Miva or Adwords.
Even following strict rules including negative qualifiers to try and weed out curious clickers, some of these cost me a lot of money for no reward.
So although I think you can still use Facebook for a CPC campaign, finding the perfect niche product and maximizing your return from these campaigns is going to be difficult at best.
Anyone else have a better experience with Facebook? I’d like to hear what worked for you and what didn’t. Next month i’ll be working on some more campaigns to see if I have better luck using Adwords.
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Thanks for sharing your experience on Facebook. I suppose one question that I have is, what was your budget? What was objective/goal on Facebook? This may put things in perspective. I have not personally used FB as a means to advertise my services, but considering it as I write here.
The key with any advertising is ensuring that you have longevity…because it takes your target market at least 4 views of your ad prior to actually even recognizing it and a couple more prior to even clicking the link or going to your website (if print ad).
Anyhow, thanks for the post.
What kind of a product were you trying to sell on FaceBook?
It was a clickbank PPC product. I’d like to see some kind of official statistics on demographics and what kinds of ads are converting.
I think my biggest complaint is the pricing is too expensive to split test and you’re basically going to throw a few hundred dollars away to make a couple sales which, IMO isn’t worth it.
At least with Google Adsense the pricing is cheap enough that you can test ads before really spending too much.