Every month I go over my advertising systems I have in place and determine if they are really worth keeping. Those that are making money get to stay and those that aren’t get the boot.

This month I have decided to ditch Project Wonderful. It started out as a good idea. Offer a low cost alternative to the 125×125 ad boxes that seem so popular these days. The problem was, I had no control over the cost of advertising on my site. The cost was all determined by traffic and a lot of times, the code wasn’t read properly by the Project Wonderful site so my average price was $.01. Ideally, people would begin to bid on the spot they wanted and others would outbid them…etc etc until you were getting a decent price. In turn you could then bid on other sites to place your own ad, not unlike Entrecard only this is cash instead of credits.

At one point my account was up to $2.04 or so and I decided to take out some ads on other blogs/sites. That $2 drained fast and now for one reason or another my code isn’t working…and no ads have been placed recently.

So, that being said. I have removed Project Wonderful from my blog and I have no intention of reinstating it. Without the ability to set a price I think is fair for the amount of traffic I get, I just don’t like the way the system works. My traffic also didn’t increase much as a result for using PW. Entrecard on the other hand is staying. I get quite a bit of traffic from using it and the system works a lot better now after they changed their formula for calculating how credits are accumulated.

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