Million Dollar Portfolio

I came across an interesting site the other day that displays the highest paying search terms. I assume these are Google Adwords. Number one on the list right now is “Austin DWI”. I looked into the store and apparently this guy was arrested recently for a DWI and it turns out he has about 10 others. Now this is in Texas and their DWI laws are quite a bit more lenient than other places. The article even pointed out there is a prison inmate in Texas that has 23 DWI violations and STILL has a license. Absurd.

The second highest paying keyword is “school loan consolidation”. This actually doesn’t surprise me. Since the subprime meltdown earlier in the year, it’s likely that people are defaulting on loans now more than ever. Interest rates are still much higher than they have been in the past and with the riskier borrowers defaulting, a lot of people are probably looking to consolidate their loans. The rest of the high paying keywords are similar variations on “school loan consolidation”.

So what does this have to do with the Million Dollar Portfolio? Part of this experiment is how to market the information I am keeping track of. That involves discovering what people are searching for. Search Engine Optimization, or SEO is the way you deal with making the information you create searchable by engines like Google. There are several ways of doing this and I am really only learning. One way is to use Google Adwords. Adwords are the little text advertisements I am sure you have seen which is one of the main ways Google makes money.

The most successful and really the best way to get traffic is called organic search. This is a lot more guesswork than purchasing adwords from Google. Organic search is basically the way people think. Search terms only go so far. To really make organic search work, you have to try and figure out the way web surfers gather and use information. It’s a long slow process and a lot of trial and error but in the end it’s worth it to create that long-tail effect.

So relating these ideas to the Million Dollar Portfolio is easy. I need to boost my traffic, utilize the right keywords, create interesting and compelling content and retain readership. That readership in turn hopefully gets some interesting stories and gets to see how this all unfolds. You can always donate and know that you played an integral part in this blog generating $1,000,000.00.

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